YAHYA ALMAHDI
Esports Social Media & Content Specialist
Profile summary
Dynamic and passionate Esports & Creative Media Professional with extensive experience in managing, developing, and executing high-impact digital strategies for top esports organizations across the MENA region. Recognized for storytelling that humanizes players and teams, creative direction that elevates brand identity, and strategic social media management that consistently boosts engagement and community loyalty. Blending esports expertise with creative precision, I specialize in transforming digital presence into meaningful, memorable fan experiences.
Key skills
Professional experience
• Established a boutique creative studio specializing in esports content and digital storytelling. • Directed content production and brand collaborations with local and regional esports organizations. • Provided tailored creative solutions that elevated the digital identity of partnered teams and gaming brands. • Oversaw all aspects of creative direction, from ideation to execution, ensuring content aligned with gaming culture and audience trends.
• Led the creative and content direction for multiple esports organizations in the GCC region. • Developed storytelling-driven social media strategies that significantly enhanced audience engagement and team visibility. • Crafted original, trend-aligned content for esports announcements, tournaments, and behind-the-scenes moments. • Collaborated directly with players, content creators, and marketing teams to maintain an authentic esports tone of voice. • Managed multiple social platforms (Twitter/X, TikTok, Instagram, YouTube), achieving measurable growth in followers and interactions. • Built and nurtured online communities that reflected each brand’s competitive spirit and fan culture.